About Us

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From a request by the coach to improve the Cheerleading uniforms at Granada High School in Livermore, CA our base business evolved. We started decorating all types of sports apparel for the local cheerleading clubs and high schools. Through the successes of those programs and countless referrals, we grew to need additional space and employees. In December of 2008 we purchased a franchise store on the outskirts of Livermore, CA. After six years of struggle with franchise ownership, the employees of the old franchise changed the name of the business and continued to operate under Embroidery and Moore. After 18 years of serving Livermore and surrounding communities we closed our retail store in Livermore and went remote. As with most small businesses, COVID made it difficult in many ways, forcing us to make this difficult decision to close the retail store and make some minor changes in our offerings. We are continuing our endeavors with an e-commerce format. We cherish the relationships we have built through the years with each and every customer. We have appreciated all of you and the joy you bring to making our job more fun! We seems we have been through and can't wait for this next journey in servicing our customers!

Feel free to email Kristin or use the “Contact Us” link below with any questions you may have.

THANK YOU FROM THE BOTTOM OF OUR HEARTS FOR YOUR SUPPORT OF OUR BUSINESS THROUGHOUT THE YEARS! LETS KEEP IT GOING!